Summary
The Tesla Cybertruck is in crisis. The automaker is still sitting on a ton of old inventory, which it is now heavily discounting, and it is throttling down production.
Tesla is expected to currently be selling the Cybertruck at a rate of about 25,000 units a year – a tenth of what Musk predicted.
Tesla began the second quarter with 2,400 Cybertrucks in inventory, valued at over $200 million. Tesla is now offering deeper discounts on the new inventory of Cybertrucks.
The automaker has reduced its Cybertruck production teams and now operates at a fraction of its original capacity.
25k of EV pickups is A LOT by comparison to others.
It’s a stupid truck but also the target demographic doesn’t really exist.
I seriously wonder who these 25k a month even are? How are they selling even a hundred a month?
It’s 25k per year, and its only an estimate (from Tesla) based on the sales so far. I’m betting those sales falling off a cliff will keep numbers well below that when the year actually comes to an end.
Also, Tesla has a tendency to claim environmental subsidies for sales that only exist on paper.
These numbers coming from Tesla have never been actual sales but “deliveries”, which can occur multiple times per sale and also can occur without a sale. They only publicize “deliveries” instead of actual sales data because bigger number.
Tesla has made up numbers before. ¯\_(ツ)_/¯