My tower climbing game has a “watch an ad to continue” button and sometimes there’s just no fill I had it retrying every few seconds when the inventory was empty. That made it worse, it would not come back

Now from the 3rd failure it waits 60, then 120, 240, 300 seconds, and the button is hidden while it waits. Before that it was a button you tap and nothing happens, which is the worst version The generic no-inventory retry also went from 30 seconds to 10 minutes

Does anyone here running ads in browser games handle no fill some other way, or is backoff just what everyone ends up doing

Same dev as the One Life: Reborn Simulator post from a few days ago, that’s the browser one https://dumbgamelab.com/play/one-life/?lang=en