Very poor planning. 5,000 kits is simply not enough especially when encouraging people to buy multiple to share with friends and family. This seems more suited for a Patreon exclusive event. He has over 7,000 supporters there giving him $20,000 USD every month.
and… they’re sold out of taste kits
this thing really just feels like a cometeer marketing gimmick
I like me some coffee but this guy comes off as a snob and gate-keeper in the videos I’ve watched.
Everything I have watched has been welcoming, educational, and entertaining. Seems like a well adjusted nerd who wants to share and learn everything he can about a topic he is passionate about. Literally got into coffee because of his videos.
I’ve never seen anything from Hoffmann that suggests that he’s a gatekeeper. He’s extremely revered in the world of coffee (some attribute the advent of third wave coffee in UK to him), but the guy seems sincere and genuinely excited about coffee. I’m a student and don’t have too much money to spare, but I’ve gotten great recommendations from him many times. I’m really confused what video of him gave you that idea.
That just means you’re a coffee pleb.
