Not actually true. They only require price parity for steam keys. Basically don’t sell steam copies anywhere cheaper than on steam. Any other copy you can sell for whatever price.
They can set retail price to $1000 for all I care. As long as the actual sale price is $10 for instance is all that matters.
It does matters because is how price parity works, promotions has a beginning and end date, it’s not based on the lowest price at a time but in the consistency of the price.
Steam does require price parity, and the fact that Arc Raiders were cheaper at some point doesn’t prove otherwise. Promotions and discounts are acceptable; the goal is for the price to be consistent.
I believe the clause applies to any storefronts as it operates on the MFN pricing principle.
But let’s say it doesn’t, and you’re correct and you could buy the same game on itch, gog, humble, epic, M$ store, ubi store, whatever else.
Did you ever actually see any of the stores promote better pricing on their first party platform? I haven’t.
Did you ever see assassins creed games being 5$ cheaper if you buy them on the ubi store as an example?
Same as the above for humble, epic, EA, Microsoft?
That’d be a pretty effective way to drive people to your storefront and drive first party sales with additional profit to the first party… and yet for some reason that practice apparently doesn’t exist.
I am almost 100% sure that’s not done out of the goodness of the shareholders hearts and has more to do with the legal spaghet of it all.
But at the end of the day the above is speculation, I have no concrete way to prove it one way or the other besides the limited observations that I’ve made over the years.
They don’t want to drive you to your storefront so that you get the games cheaper. They want to sell for the same price without paying commission. They want to pocket the difference, not give it to you.
What do you mean it doesn’t exist? Epic got me to download their launcher because they were selling gta 5 for free. How could I have found that out if I only play on steam???
Not actually true. They only require price parity for steam keys. Basically don’t sell steam copies anywhere cheaper than on steam. Any other copy you can sell for whatever price.
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I linked their own guidelines regarding steam key prices. They do require price parity with steam for steam keys. (with some exceptions)
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But the key price is the same, they giving you a discount. They can’t change the price of 100$ to 80$ without giving a 20% discount.
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It does matters because is how price parity works, promotions has a beginning and end date, it’s not based on the lowest price at a time but in the consistency of the price.
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Steam does require price parity, and the fact that Arc Raiders were cheaper at some point doesn’t prove otherwise. Promotions and discounts are acceptable; the goal is for the price to be consistent.
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I believe the clause applies to any storefronts as it operates on the MFN pricing principle.
But let’s say it doesn’t, and you’re correct and you could buy the same game on itch, gog, humble, epic, M$ store, ubi store, whatever else.
Did you ever actually see any of the stores promote better pricing on their first party platform? I haven’t.
Did you ever see assassins creed games being 5$ cheaper if you buy them on the ubi store as an example?
Same as the above for humble, epic, EA, Microsoft?
That’d be a pretty effective way to drive people to your storefront and drive first party sales with additional profit to the first party… and yet for some reason that practice apparently doesn’t exist.
I am almost 100% sure that’s not done out of the goodness of the shareholders hearts and has more to do with the legal spaghet of it all.
But at the end of the day the above is speculation, I have no concrete way to prove it one way or the other besides the limited observations that I’ve made over the years.
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Good resource, thanks
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They don’t want to drive you to your storefront so that you get the games cheaper. They want to sell for the same price without paying commission. They want to pocket the difference, not give it to you.
I’ve never seen a reliable source display steam has price parity. Their steam key price parity however is very clearly displayed. https://partner.steamgames.com/doc/features/keys
What do you mean it doesn’t exist? Epic got me to download their launcher because they were selling gta 5 for free. How could I have found that out if I only play on steam???