

This is unironically a huge issue, and it’s just fascinating how the psychology of pricing and valuation works.
Semi-large company needs something. They make a budget for €100k and start looking at different alternatives. They find alternatives a) €120k, b) €80k, c) €15k. I bet you they’ll try to ask their superiors to expand their budget in order to buy the premium €120k solution, and they will not in any way consider the €15k one.
Come to think of it, it goes beyond software as well.











Yeah I think a lot of Apple users get really attached to their gadgets and want to use them forever. Also, there’s the resale value that helps the kind of customer that wants to buy the new thing every year. So making sure that the products hold up for a long time is probably a really solid strategy for them.