Another example of a brand blowing up the one thing people remember them for just to save a few percentage points. Another brilliant decision out of the Business School minds.
Banana peels haven’t actually been slippery since the Gros Michel stopped being sold, but it’s still part of the brand. Their target market turns over every couple of years and won’t know any better.
They get bought by equity firms, those firms tank the quality to cash in until they’ve destroyed the reputation of the product. Then they move on to the next brand. They have gone through so many so far.
Another example of a brand blowing up the one thing people remember them for just to save a few percentage points. Another brilliant decision out of the Business School minds.
Banana peels haven’t actually been slippery since the Gros Michel stopped being sold, but it’s still part of the brand. Their target market turns over every couple of years and won’t know any better.
They get bought by equity firms, those firms tank the quality to cash in until they’ve destroyed the reputation of the product. Then they move on to the next brand. They have gone through so many so far.