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The dairy industry is losing market share at an accelerated rate. I’m sure this will fix it.
So stupid.
yeah, it feels kinda petty on behalf of the dairy people tbh
Uh oh, better ban the term “coconut milk” too
Peanut butter too. Someone could get confused!
And butterflies obviously need to be renamed to nondairyflies
Here in the Ger of Many, you can buy scouring agents which are branded as “scouring milk” (Scheuermilch), but oat milk is where we draw the line, apparently.
On Wednesday the supreme court unanimously ruled that Oatly can no longer trademark, or use, the slogan “Post Milk Generation”.
This is even dumber when you realise Oatly is explicitly prompting themselves as not-milk.
That doesn’t stop them from calling the product “oat milk” though does it?
You haven’t been able to do that since 2017, the European Court of Justice said so.
They can’t be called milk, but are under “dairy” (lacteos) on the supermarket. You can’t make this shit up.
https://www.carrefour.es/supermercado/la-despensa/lacteos/bebida-vegetal-almendra/F-12d4Z1acc/c
I’m all for clear labelling on food. I think it’s important. I don’t see the need to stop them using “milk” in any form. As long as it’s part of hyphenate “oat-milk” there shouldn’t be an issue.
Braindead ruling. Not as braindead as “the equality act was not intended to protect trans people” which is about as stupid and fucked up as it gets, but still really pretty braindead.
Yet we can still buy “Milk of Magnesia” for poorly tummies.
The thing I find funniest about that is that milk of magnesia is rather new to the English language (1880 according to the Oxford English dictionary). Meanwhile terms like almond milk that are “too confusing” have been in the English language since Middle English.
Fucking lobbyists…
utterly-bullshit snowflakes…
Grow a pair!!
EVERYBODY KNOWS THE DIFFERENCE!
Idiocy.
Exactly, it’s still perfectly fine to sell tinned coconut milk, no one thinks it’s from udders.
Since the ruling is that only mammary secretions can be called milk, let’s insist that dairy is labelled “mammary secretions”, just so no one mistakes it as coming from coconuts.
Malicious compliance time. Use “malk” instead and annoy them into reverting the ruling.
What about Man Milk? Can I keep calling it Man Milk?
Not if you’re selling it in shops.
I think you’re in the clear if you’re just giving it away to people you like.
Only if it stays the hell away from my coffee! 🤮
Amateur
Cool I don’t eat or drink words. Enjoy the lack of milk in my house dairy industry.
Eh, I agree with the court. I’ll still call it “oat milk” but I don’t think companies should be allowed to sell it as “milk” in any form. I get they have quirky marketing and, IMHO, a great product, but allowing a corporation to use a word like that laissez-faire is pretty dangerous: oat milk isn’t naturally occuring and their product has lots of extra stuff added in (sweeteners, fortifiers, etc), neither of which should be true for a productive called “milk”.
but I don’t think companies should be allowed to sell it as “milk” in any form
Well sure, and they haven’t been able to in almost a decade. This court ruling is about something else. They’re not calling it milk, they’re not mislabelling their product. In fact, the campaign this is about is them saying explicitly this is not milk, and apparently that goes too far. I’m totally with you that food labelling should be clear, but this is not about that. This is not consumer protection. This is anticompetitive agribusiness lobbying, no more, no less.
What about coconut milk?
Natural and unadulterated. So, yeah.
Have the courts come to an actual definition of what (animal) milk actually is? Last I read, neither EU or UK could define it. Milk’s content differs so much from brand to brand and there’s no set standard. Presumably other than it comes from an animal of some kind.
Thank you. That was actually weirdly interesting in terms of the specificity (while also being quite broad). I can’t imagine how many hours and meetings and people were involved in that.
yes! we shall stop the capitalists by monitoring their language! this time we’ll get em!
