Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.

Did America have a protein thing recently?

  • captainlezbian@lemmy.world
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    2 months ago

    A lot of Americans have been convinced lack of protein is why they keep gaining weight and aren’t muscular. Testosterone is in a similar position. These can be concerns for people who are low in them, or for people struggling at high levels of fitness. But it’s largely just influence from diet influencers repeating gym bro advice.

  • Praxinoscope@lemmy.zip
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    2 months ago

    As a vegan, it’s annoying. This obsession makes everyone concerned “where I get my protein.”

    But no one seems to track their fiber, sodium, iron, riboflavin, etc. and would be miffed if I constantly asked people about it.

  • violentfart@lemmy.world
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    2 months ago

    Congratulations, you’ve discovered the nature of advertising.

    A while back during the gluten-free craze my laundry detergent proudly had “gluten-free” on the packaging.

    EDIT: I learned it’s possible for plant-based detergents to have contact with gluten, so for those with zero tolerance it can be a concern.